Henry Westons variant targets seasonal sales
CIDER maker H Westons & Sons has relaunched its mulled cider variant in time for winter.
Available from now until January, the 4% ABV cider is said to be blended with cinnamon and mulled spices.
Henry Westons Mulled Cider is packaged in a 20l bag-in-box format and is ready to drink, although the firm suggests licensees warm the product in a large soup kettle before serving.
Henry Westons Mulled Cider is packaged in a 20l bag-in-box format and is available from now until January.
Matthew Langley, senior brand manager for Henry Westons, said the mulled cider category “has seen huge growth” in recent years.
“According to on-trade specialist CGA Strategy mulled cider sales in some outlets equalled those of the more established mulled wine, with rate-of-sale peaking at 45 serves per outlet per week during cold periods,” said Langley.
“Westons Cider first launched mulled cider in the on-trade in 2012; in 2013 volumes grew over 200% which reflects how consumer demand for the product has grown phenomenally.
“We conducted some research that demonstrated consumer salience of the Henry Westons brand and made the decision to re-launch as Henry Westons Mulled Cider to continue to drive the growth of this exciting proposition. Early indications are that volumes this year could easily double that of last year with on-trade interest already being incredibly positive.”