THE firm behind Cognac brand Courvoisier is to launch new packaging in the off-trade in time for the festive season.
The new gift carton for the 70cl bottle size of Courvoisier VS will feature one of three Jillian Lochner ‘Forest’ print ads, which featured in Courvoisier’s ‘Here’s to Now’ marketing campaign.
Chris Anderson, marketing controller at distributor Maxxium UK, said: “Courvoisier has a rich history and it’s important to share our story with consumers and customers while communicating that Cognac doesn’t have to be saved for a special occasion.”
