Absolut goes Andy Warhol


ABSOLUT vodka owner Pernod Ricard has paid homage to Andy Warhol by bringing the artist’s 1986 painting of the brand to life.

The limited edition bottle, which launched yesterday (October 1), forms part of a multimedia campaign for the brand inspired by Warhol.
The campaign is set to run over the next year, with the Absolut Andy Warhol Edition scheduled for broader distribution from March 2015.