JAGO’S Vanilla Cream Liqueur is to be relaunched this autumn after an 18-month absence from the market with a new look.
Distil, which also owns Blackwoods vodka, has revamped the bottle design, which now features a purple and cream colour scheme and a tapered shape.
The liqueur, which is a blend of fresh dairy cream, Madagascan vanilla and seven-times distilled premium vodka, is described by Distil as the “perfect ingredient for the creative barman”; the firm said the cream liqueur can be served neat over ice or mixed to create cocktails.
Jago’s relaunch is being supported by advertising in women’s magazines and sampling activity at food and drink exhibitions as well as social media and PR campaigns.
