Berry soft drink bursts onto market


THE firm behind soft drinks brand Zeo has extended its low-calorie range with the launch of a new berry variant.

Introduced this month, Zeo Berryz combines blueberry, raspberry and cranberry flavours.
Producer Freedrinks said the new 45-calorie variant offers a sweeter flavour profile to the existing citrus-based range.
Freedrinks chief executive Mark Young said the launch of Zeo Berryz is the “latest step towards our wider growth plans for the brand”.
“With our current variants doing so well across the trade and consumers enjoying the complexity and depth of flavour in Zeo, we wanted to broaden our customer base by creating a flavour that is sweeter in taste,” he said.
“While it was primarily developed as a premium, low calorie soft drink for adults, many bartenders are also adopting it as a cocktail mixer because it provides a great base for both alcoholic and non-alcoholic mixed drinks.”