SOFT drinks supplier Nichols Dispense has launched an own-brand range following a nationwide restructure of the business.
The restructuring saw the firm cut 75% of its original product range and launch its own self-branded range of 33 bag-in-box products.
The distributor’s own-brand range includes Nichols Cola, Lemonade, Orange Juice and Ginger Beer.
Nichols Dispense will continue to distribute pre-mix formats of some other brands in the UK, including Pepsi, Irn-Bru and Vimto.
Mark Haselden said the restructured range would improve efficiency and “enable the business to invest in innovation” and offer a “suitable range for national accounts”.
“The new range includes some of the most popular bag-in-box products on the market and we want to build on this core range with new and exciting products that meet market trends and support the trade,” said Haselden.
The Nichols Dispense in-house business in Scotland, formerly Cariel Soft Drinks, is now trading as Nichols Dispense Scotland.