Cider presses on with new ad | Scottish Licensed Trade News

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Cider presses on with new ad

Summer campaign highlights heritage of Stowford Press

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• The cider will appear on TV through the summer as part of a multi-million pound investment.

STOWFORD Press cider has returned to TV screens in time for summer as part of a multi-million pound investment in the brand by Westons Cider.

Two new ads have been produced for the campaign, with the first set in the orchards of Westons Cider in Herefordshire.
The ten-second spot focuses on the brand’s heritage and features Charlie Weston, great-great-grandson of Westons founder Henry Weston.
Ed Godsall of Channel 4 programme First Time Farmers is also featured.
The ad debuted earlier this month on Channel 4 during Heston’s Great British Food, with the second ad – set at the original Westons farmhouse – following later in the month. Both ads will run on national television throughout the summer.
Ian Lewis, head of marketing at Westons Cider, said the firm wants to maintain an “upward trajectory” for the Stowford Press brand.
“We have taken Stowford Press back to its roots and in a modern take on the classic family portrait tried to convey the character and authenticity of the brand,” said Lewis.
The ad campaign will be supported through the summer by Stowford Press’ sponsorship of England Cricket and will feature throughout Channel 5’s cricket highlights show.
The latest campaign follows the firm’s television debut last summer.
Westons said Stowford Press reached “new heights” last year thanks to its sponsorship of the England cricket team and a TV advertising campaign “leading to increased brand awareness and a significant uplift in sales in both the on and off-trade”.
Westons Cider also launched a range of five draught ciders to the UK on-trade last summer.

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