MAGNERS owner C&C Group has launched a new summer promotion on off-trade packs of the Irish cider giving consumers the chance to win £1000 a day.
Running until June 1, the promotion is based around Magners’ ‘Now is a Good Time’ marketing campaign; consumers can enter using a ‘text-to-win’ entry mechanic and C&C said winners will be informed within hours of entering.
Backed with a marketing and PR campaign targeted at Magners’ key demographic of 20 to 30 year olds, the promotion will be rolled out across Magners’ Facebook, Instagram and Twitter channels.
Ed Shoebridge, head of customer marketing at Magners, said: “The new £1k-a-day off-trade promotion aligns with the Now is a Good Time proposition, giving our customers an instantaneous opportunity to win big.”
