THE firm behind Swedish cider brand Briska has added two new variants to its range.
Briska’s new Wild Strawberry and Woodland Fruits flavours are currently being rolled out to the UK on-trade in 500ml bottle format.
The new ciders extend the Briska range to four, joining the existing Pomegranate and Pear variants.
Luke Wade, sales director at Briska’s UK distributor, Proof Drinks, said that both new flavours have received “exceptionally positive feedback in market testing with consumers, buyers, and publicans so we expect them to perform very well in trade”.
