New look for Fish Hoek

Fish Hoek

SOUTH African wine brand Fish Hoek has been given a makeover which includes a refresh of its fish motif logo and a revamped label.

The new packaging includes colour-coded bottle tops as well as a “de-bossed” (the opposite of embossed) finish.
Amy White, of Accolade Wines, the firm behind Fish Hoek, described the new look as “a blend between modern and classic design with a truly ground-breaking innovative new bottle”.
“As the brand owner for Fish Hoek, our focus is not just limited to making excellent quality wines, it is also our role to create a stand out, sophisticated brand that appeals to our core consumers,” said White.