HALEWOOD International is taking Chinese beer Tsingtao to the big screen with the launch of the first ever UK cinema advertising campaign for the brand.
The minute-long advert, running until February 21, will be screened in more than 3000 cinemas across the UK.
In keeping with Tsingtao’s established marketing activity, which focuses on Dragon Ping Pong (a form of table tennis) the new ad features British model and actress Amy Jackson, who partakes in an ‘underground’ ping pong tournament.
“The campaign offers Tsingtao the opportunity to reach a captive audience, who are generally more relaxed and focused on the big screen,” said James Wright, international sales and marketing controller for Tsingtao.
