THE firm behind cordial brand Bottlegreen has launched a fresh round of marketing activity promoting a hot serve for its variants over the winter months.
The latest iteration of the brand’s ‘Enjoy Hot’ activity has seen the return of its winter variant, Spiced Berry, as well as the distribution of branded hot water urns to premises across the UK as SHS attempts to position the brand as a non-alcoholic alternative to traditional mulled wine.
There has also been sampling activity, as well as the distribution of free-standing display units in the off-trade.
The ‘enjoy hot or cold’ message also appears on bottles of Bottlegreen Ginger & Lemongrass cordial.
Bottlegreen managing director Simon Speers said the campaign follows the ‘handpicked for summer’ activity, which is said to have helped Bottlegreen achieve its highest sales figure in the brand’s 24-year history.
“In the first seven months of [2013] Bottlegreen Elderflower cordial sales were up by 29% compared with the same period in 2012,” he said.
“The ‘Enjoy Hot’ campaign has similarly gathered momentum as each year we build on the foundations laid in the previous winter season.”
SHS has also joined forces with retailer Waitrose to launch a special, limited edition cordial, Bottlegreen Blackcurrant & Coffee.
