The deal marks the beginning of a new focus on cask ale for the wholesaler, which will distribute the 4% ABV lager through Cask Marque accredited distribution partner Kuehne + Nagel Drinks Logistics (KNDL).
Ooberstock owner Stephen Brogan said the cask and craft beer category is “definitely a great point of differentiation for many pubs and at Ooberstock we aim to be famous for providing our customers with a great choice from this category”.
“Hadley’s Gold is an example of this and we look forward to bringing other exciting brands to market over the next few months,” he added.
In addition to Hadley’s Gold, a number of other ‘celebrity’ beers are also available through Ooberstock.
These include Mr Trotters 4.0%, developed for Tom Parker Bowles, Matthew Fort and Robert Ponsonby by the Lancaster Brewery; and light gold beer Gladness, designed by the band Madness and brewed by Growler Brewery in Essex.
The launch of Ooberstock’s new national cask programme follows the recent news that Brogan, co-founder of drinks company Drinks 21, has taken a controlling interest in the wholesale business.
Ooberstock was founded by former Coca-Cola Enterprises (CCE) sales and marketing executive Arran Heal in 2012.