A TEQUILA-flavoured cider has been launched in the UK by Hi-Spirits.
Manzana Loca, which means ‘crazy apple’ in Spanish, is described as a blend of cider with tequila and lime flavour.
Hi-Spirits MD Dan Bolton said the new product aims to bridge two expanding drinks categories which he said are driving sales in the on-trade: flavoured ciders and spirit-flavoured beers and RTDs. Manzana Loca will appeal to a “different consumer profile”, he said.
