Heverlee hits the on-trade

The branded chalice glass.
The branded chalice glass.

Tennent Caledonian has launched a marketing campaign to support the launch of Belgian Pils lager Heverlee.

Combining social media and sampling activity, the new campaign aims to highlight the Belgian provenance of the brand.
Pop-up events will take place in various locations in both Glasgow and Edinburgh to further support the launch.
Joris Brams, brewer of Heverlee, said: “It’s received a great reaction so far and it’s been selling well, so we’re excited about what lies ahead.”
Heverlee representatives are currently visiting bars to provide training and promote the beer’s signature serve in a branded chalice glass.