Bartender Frank McGiven has been tasked with raising awareness of the brand in order to tap into what Bacardi Brown-Forman describes as a “liqueurs renaissance”.
He will be touring UK bars hosting training sessions, master classes and trade and consumer tasting events.
“Chambord is such a unique spirit, set apart by its unique production process and premium taste profile, which I am excited to highlight to the trade,” said McGiven.
“I am confident I can bring my own bartending passion, knowledge and experience to the role in order to help reveal the brand’s full potential.”
McGiven has worked for a number of different operators, including Edinburgh-based Montpeliers. He is currently head bartender at the Dean Street Townhouse in London.