BACARDI Brown-Forman Brands, the UK distributor of Chambord, has appointed the first ever brand ambassador for the liqueur.
Bartender Frank McGiven has been tasked with raising awareness of the brand in order to tap into what Bacardi Brown-Forman describes as a “liqueurs renaissance”.
He will be touring UK bars hosting training sessions, master classes and trade and consumer tasting events.
“Chambord is such a unique spirit, set apart by its unique production process and premium taste profile, which I am excited to highlight to the trade,” said McGiven.
“I am confident I can bring my own bartending passion, knowledge and experience to the role in order to help reveal the brand’s full potential.”
McGiven has worked for a number of different operators, including Edinburgh-based Montpeliers. He is currently head bartender at the Dean Street Townhouse in London.