C&C Group has launched a wine division to market its recently-acquired on-trade wine portfolio.
The firm, whose brands include Tennent’s lager and Irish cider Magners, set up International Wine Services (IWS) to handle the sales and marketing of its nine-strong wine portfolio, which includes the Oliver & Greg’s and Moondarra brands.
C&C said the full range will be supplied either directly to existing Tennent’s customers in Scotland or through partner wholesalers. “We are delighted to be leading the development of the C&C Group’s wine portfolio in the on-trade,” said Shaun Goode, commercial director at IWS.
Image – The Oliver & Greg’s wine range.