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Wednesday, January 27, 2021
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Scottish Licensed Trade NewsSLTN Scottish Licensed Trade NewsDedicated to the trade
  • NEWS
  • Covid Guidance
    • Scot Gov: Takeaway guidance
    • Scot Gov: Guidance for festive period
    • Scot Gov: FAQs on restriction levels
    • Scot Gov: FAQs on 10pm closing
    • Scot Gov: hospitality sector statutory guidance
    • Covid-19 Supplementary Q&A – Hospitality Sector
    • Scot Gov: one metre mitigations
    • Scot Gov: Collecting customer contact details
    • Scot Gov: tourism and hospitality sector guidance
    • Scot Gov: public and customer toilets guidance
    • Scot Gov: outdoor area definition
    • UK Hospitality: reopening guidance
    • Food Standards Scotland: guidance for food business sector
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Midori to debut its new look

April 18, 2013

MELON liqueur Midori has been relaunched in a new-look bottle with a reduced sugar content.

Available to the on-trade this month, the new bottle is frosted and features a new neck label and an updated and simplified ‘M’ logo.
Alongside the bottle redesign, Midori’s sugar content has been reduced – a move UK brand manager Nick Barker said “enhances its natural melon flavour without impacting on its taste or versatility in cocktails”.
“We’re looking forward to hearing the reaction, on and off-trade, on this fresh new look and feel,” said Barker.

  • TAGS
  • logo
  • melon
  • Midori
  • reduced
  • sugar
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