MELON liqueur Midori has been relaunched in a new-look bottle with a reduced sugar content.
Available to the on-trade this month, the new bottle is frosted and features a new neck label and an updated and simplified ‘M’ logo.
Alongside the bottle redesign, Midori’s sugar content has been reduced – a move UK brand manager Nick Barker said “enhances its natural melon flavour without impacting on its taste or versatility in cocktails”.
“We’re looking forward to hearing the reaction, on and off-trade, on this fresh new look and feel,” said Barker.
