Kopparberg puts on glass act

KOPPARBERG cider has launched new branded glassware for the on-trade.

Claiming inspiration from Swedish design, the firm behind the cider described the new 500ml glass as an “unconventional, quirky antidote to the tall slim glassware which has become the established norm”.
The launch of the new glassware will be backed by a promotional campaign with activity in the wholesale and cash and carry channels.