MANAGED pubs are accounting for the largest share of growth in the foodservice sector, according to a new report from business consultancy Horizons.
The research claims managed pubs have grown their share of the popular eating out market (pubs, restaurants and quickservice outlets) from 18% in 2008 to 22% in 2012; the figure is expected to reach 26% by 2016.
The sector’s ability to adjust to consumer demand has been key to the growth, according to Horizons.
Breakfast was highlighted as one example of how managed premises are adapting. It’s now said to account for 6% of all managed pub meals, generating £280 million in sales last year. Sales of midday meals, on weekdays and at weekends, are also said to have increased, up from £855m in 2006 to almost £1.5 billion in 2012.
Horizons’ managing director Peter Backman said the managed pub sector “leads the way in giving old favourites a new twist and capitalising on the latest trends”.
“Managed pubs are doing a brilliant job at appealing to today’s consumer,” he said.