MOLSON Coors is to launch a limited edition ginger-flavoured Carling this summer and make the citrus-flavoured version of the beer a permanent addition to its portfolio.
Carling Zest with a Hint of Ginger is described as a “refreshing” drink with “broad appeal”. Its launch, which will be backed by a new ad campaign, comes as Coors confirmed Carling Zest with a Hint of Citrus will be available all year round.
“Having led the way in developing this market we’re continuing to invest in the brand with a heavyweight marketing campaign to showcase our latest flavours and ensure Carling Zest remains front of mind with consumers,” said Carling brand director Jeremy Gibson.
