Growth for Swedish cider

SWEDISH cider Briska has been launched in a new larger bottle size.

The roll out of the new 500ml format, which joins the existing 330ml bottle size and draught, is being backed by sampling activity and an ad campaign.
Luke Wade, sales director at distributor Proof Drinks, said: “The launch of the larger bottle format is in line with our growth strategy within the UK marketplace, aiming to help more consumers enjoy our craft Swedish cider in pubs and bars.”