The revamped packaging combines modern and classic typefaces with new illustrations and includes elements from an early design drawn up by the wife of one of the four brothers who run the company.
The new look is being launched on the 500ml bottle range of Strawberry, Wild Fruit (which has replaced the Tutti Frutti variant) and Toffee Apple flavoured ciders together with the 7% ABV Festival Pear Cider; it will be rolled out across the full range of bottles and cans over the coming months.
The launch of new packaging across the Brothers range is being backed by a marketing campaign, comprising sampling activity and outdoor and digital ads. Matthew Showering, one of the four siblings who run Brothers Cider, said: “This next stage of our journey reflects the changing needs in the British cider market.”
Image – Brothers was launched five years ago.