COCONUT-flavoured rum brand Malibu has been given new-look packaging.
The white bottle has been retained but is described as more slender with higher shoulders, and a clear ‘window’ has been added at the base of the bottle. The logo and typography have “evolved” and are said to deliver a “more distinctive, modern feel”.
“Malibu is an icon of the drinks industry and we are confident that the new-look will continue to ensure the brand has maximum stand-out on a busy retail shelf or back-bar,” said Patrick Venning, marketing director at parent company Pernod Ricard UK.
