HEINEKEN has bolstered the Bulmers range of ciders with two new flavours.
Bold Black Cherry and Pressed Red Grape join Bulmers Original, Bulmers Pear and Bulmers No17 flavours. To coincide with the launch of the two new 4% ABV variants, Bulmers No 17 will be repackaged and renamed Bulmers Cider Crushed Red Berries & Lime.
Heineken’s on-trade MD Lawson Mountstevens said product innovation is “crucial” to the category.
