HALEWOOD International has unveiled a new pack design for Sidekick, its flavoured alcoholic drink.
The new look is part of the Celebrate Your Sidekick campaign, which Halewood said will be supported by an on-pack offer to give away iPads, iPhones and iPods between February and April.
The new design features on all eight flavours and the re-launch includes Facebook activity targeting young adults and students.
The offer features 200,000 promotional bottles, giving fans the chance to win over 250 pairs of iPads, iPods and iPhones. “The campaign will be executed through online media, on-pack promotions and on-trade point of sale,” said brand manager Sian Dixon.