Ale gives rugby a try | Scottish Licensed Trade News

Scottish Licensed Trade News

Ale gives rugby a try

Ale be there for you: Caledonia Best’s deal spans professional rugby in Scotland.

CALEDONIA Best has been unveiled as the new ‘official beer’ of Scottish Rugby.

The three-year deal, confirmed last month, will span the professional game in Scotland, with the ale from Tennent Caledonian becoming official beer partner to Edinburgh Rugby, Glasgow Warriors and the Emirates Airline Glasgow 7s, in addition to the national team.
The deal, which follows on from Carling’s sponsorship of Scottish Rugby, will give Tennent Caledonian pouring rights at Murrayfield and Scotstoun stadiums for Caledonia Best, as well as Tennent’s Lager, Tennent’s Original Export and Magners Golden Draught.
Caledonia Best’s partnership with Scottish Rugby came as the brand made its TV debut last month with an ad set to a new recording of the song ‘Caledonia’.

Image – Ale be there for you: Caledonia Best’s deal spans professional rugby in Scotland.

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