Limited edition seasonal artwork has been rolled out across the Original, Sour Cream & Onion, Salt & Vinegar and Cheese & Onion variants; and two new festive flavours – Christmas Turkey and Sausage & Crispy Bacon – have been introduced.
The launch of the seasonal variants and packaging is being backed by a marketing campaign including festive TV, press and online advertising.
Sian Davies, Pringles assistant brand manager at P&G, said 40% of Pringles’ annual sales are made at this time of year.
“Pringles is actually the only crisps and snacks brand to see a value share peak at Christmas, so it represents a great opportunity for increased snacks sales and profits,” she said.
Image – Pringles has had a festive makeover.