A NEW Swedish beer has been launched in the UK by the firm behind Briska cider.
Produced by Swedish brewery Spendrups, Pistonhead is described as having a “full-bodied malt flavour with a balanced and distinct bitterness”.
The beer’s launch is being backed by a campaign which includes supporting touring bands and club nights.
“Pistonhead’s look and ethos are cool and full of attitude so we want to make sure this is reflected in the way we market the product and where we place it in the market,” said brand manager Claire Madams.
