HIGHLAND Spring has appointed sales consultancy Scot Serve to strengthen its position in the wholesale and cash and carry channel.
The alliance will see the consultancy work with Highland Spring’s sales team to increase the brand’s market share in depots around Scotland.
“We are absolutely delighted to be embarking on this exciting partnership with Highland Spring and look forward to working with the company’s sales teams to further grow and develop the Highland Spring brand,” said Scot Serve managing director Graeme Clark.
“Highland Spring is a major player in the UK bottled water market and while the company is very much an innovator from a marketing and packaging perspective, there remain untapped opportunities for the brand in the wholesale channel.”
