The ‘get a zest for winter’ activity comprises print and outdoor ads to promote Carling Zest with a hint of spiced orange. A Facebook competition will encourage consumers to share their ‘zest for winter’ photos.
Michelle McQuillin, Carling brand manager at Molson Coors, said the campaign aims to build on activity for the limited edition summer variant.
“Following the success of Carling Zest with a hint of natural citrus this summer, we are really pleased to be introducing a new limited edition, with a hint of spiced orange, perfect for the winter months,” she said.
“The new campaign really brings to life the upbeat attitude of the brand, encouraging consumers to look to the positive and make the most of the season.”
Image – The ad launched earlier this month.