BRITVIC and AG Barr have agreed the terms of a merger which will create a firm with a 47% share of the on-trade soft drinks market.
The merged company, to be called Barr Britvic Soft Drinks, is expected to generate annual sales of more than £1.5 billion. Britvic’s bottling and distribution agreement with Pepsi will continue under the enlarged company.
But the merger could see 500 jobs cut from a combined workforce of 4000.
