Barr Britvic merger agreed | Scottish Licensed Trade News

Scottish Licensed Trade News

Barr Britvic merger agreed

BRITVIC and AG Barr have agreed the terms of a merger which will create a firm with a 47% share of the on-trade soft drinks market.

The merged company, to be called Barr Britvic Soft Drinks, is expected to generate annual sales of more than £1.5 billion. Britvic’s bottling and distribution agreement with Pepsi will continue under the enlarged company.
But the merger could see 500 jobs cut from a combined workforce of 4000.

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