Cellar Trends adds Licor 43 | Scottish Licensed Trade News

Scottish Licensed Trade News

Cellar Trends adds Licor 43

CELLAR Trends is now distributing Spanish liqueur Licor 43 in the UK.
The spirit, owned by Spanish spirits company Zamora Group, is said to be produced from a thousand year old recipe known by only three members of the Zamora family.
Described as having a “smooth, rich flavour of citrus and herbs” with a touch of vanilla, Licor 43 is designed to be consumed neat, on the rocks or in cocktails. Cellar Trends marketing director Terry Barker said the liqueur “adds weight” to its portfolio.
“The unique recipe of Licor 43 makes it ideal as a sipping liqueur over ice and as a key cocktail ingredient,” he said. “This enhances our position as a champion of the UK cocktail sector.”
Emilio Restoy Cabrera, managing director of Zamora Group, said the UK is a “key strategic market” for Licor 43.
“It represents the highest potential and growth opportunity in Europe for the group’s flagship brand,” he said.
“In the last five years Licor 43 has seen 89% growth.
“Now our objective is for the UK to take part in this success. We strongly believe that Cellar Trends is the right partner to help us drive this accelerated growth.”

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