COFFEE brand Lavazza has formed an alliance with Little Chef that will see the Italian espresso brand stocked in all 90 of the roadside restaurants across the UK.
Lavazza now sits alongside Taylors/Yorkshire Tea and Cadbury’s, which supply the chain with tea and hot chocolate respectively.
Little Chef staff are said to have received barista training at the Lavazza Training Centre.
Barry Kither, sales and marketing director at Lavazza, described the partnership as a “marriage of two iconic brands, one Italian, one British”.
“Lavazza’s credentials as Italy’s favourite coffee will enable Little Chef to become a coffee destination for motorists on the move,” he added.
Little Chef already has a significant presence in the hot beverages sector, selling around four million cups of tea every year.
Chairman Graham Sim said although coffee is now widely available on the high street, customers have so far lacked access to “quality coffee” while travelling on British A roads.
“Consumers want first rate beverage products and we will now serve it up to them, just like the best on any high street,” he said.
“Lavazza is a major player in the food and drink market and we now offer a product that is sourced and made by the bean sourcing experts. If you’re going to offer quality coffee, it might as well be Italian quality coffee; they are after all famous for it.”