Fireball gets flirty at freshers’ week


CINNAMON and whisky-based liqueur Fireball is to sponsor an event involving a network of student unions across the UK.

Fireball distributor Hi-Spirits has joined forces with marketing company Nice Curve to become headline sponsor of the Flirt! club night, which is said to attract more than 30,000 students across 20 UK student unions every week.
As part of the deal, Fireball will feature in all online and print marketing, venue décor and across the Flirt! social media network of 60,000 people.
“As a club brand affiliated directly to students’ unions, we understand the need to deliver engaging and memorable content into our events whilst maintaining a high standard of corporate social responsibility,” said Nice Curve’s brand manager Graham Newlands.