THE Edrington Group has appointed a new global marketing manager for its single malt The Macallan.
Jaume Ferràs Santín has more than 16 years’ experience in the spirits industry, including a previous stint working with Edrington as brand manager for The Famous Grouse.
He also oversaw the group’s brands while working for distributor Maxxium in Spain.
Ken Grier, director of malts at Edrington, described Jaume’s role as “pivotal”.
“We are entering a crucial time for the brand and Jaume’s mix of spirit and luxury knowledge will undoubtedly help us realise our ambitions for this exceptional brand,” he said.