Strongbow gets a new pear

THE UK’s biggest-selling draught cider brand has launched a new flavour.

New Strongbow Pear, ABV 4.8%, will be available on draught from the middle of next month.
The cider will be dispensed from new fonts, and the launch will initially be supported by new glassware and POS to raise awareness in outlets.
A ‘heavyweight’ media campaign will follow in August.
John Gemmell, trading director at brand owner Heineken, said licensees can grow sales by stocking a cider that “lives up to the Strongbow name”.