Drinks firm launches flavoured whiskey blend | Scottish Licensed Trade News

Scottish Licensed Trade News

Drinks firm launches flavoured whiskey blend

IRISH drinks company Babco Europe has introduced a new flavoured Irish-American whiskey blend.

Mickey Finn Apple Whiskey Liquor is described as a blend of Irish and American whiskies infused with apple juice.
The launch of the 35% ABV spirit is being backed by the ‘Golden Boot’ promotional campaign, which is based around the Euro 2012 tournament and runs until July.
Mark Wilson, chief executive of Babco Europe, said Mickey Finn Apple Whiskey Liquor is best served as a short drink on the rocks or mixed with lemonade.
“From gins to whiskies, flavoured varieties of class spirits are growing in popularity, thus proving the need for innovation,” he said.
“Due to its lower strength and sweeter notes, we believe it’s the ideal drink for those who are discovering whiskey for the first time or looking for something a little different.”

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