Brewing up a cider storm

LANDMARK Wholesale, the trading group for independent wholesalers, has launched a new own brand cider.

Black Storm, ABV 7.5%, is available to Landmark members in cases of 24 cans. The 500ml cans are price-marked at 99p each and Landmark claims that they provide retailers with a margin of 34%.
“Our commitment to own brand products continues and the latest launch is sure to be a winner,” said Chris Doyle of Landmark Wholesale.
“Cider is increasing in popularity and the market continues to grow. We’re sure that Black Storm will be a popular addition to our own brand offering.”