Pubs get a flavour of new variant | Scottish Licensed Trade News

Scottish Licensed Trade News

Pubs get a flavour of new variant

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THE latest flavoured cider from Swedish brand Rekorderlig has been launched in Scream, Yates’s and Slug & Lettuce bars.

Stonegate Pub Company said it has agreed an exclusive on-trade launch of the new Mango-Raspberry variant in the branded outlets until September.
Miles Selby, head of purchasing at the pub group, said Rekorderlig’s cider range is “extremely popular” in its outlets. “By offering our customers a greater range of innovative flavours, such as Mango-Raspberry amongst other Rekorderlig flavours, it will further ensure that the category draws in more and more people,” he said.
Toby Scourse, on-trade controller at Rekorderlig distributor Chilli Marketing, said: “The launch of Mango-Raspberry within Stonegate has proved a huge success. With this in mind, it is likely that this great addition will be rolled out to the on-trade from September 1.”

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