As part of the WKD Weekends – Bring It On campaign, the character, who wears an illuminated and sound-producing outfit, will visit outlets with his entourage.
When the Head of Weekends enters a venue, a klaxon will sound to announce his arrival, his outfit will “spring to life” with lights and lasers and he’ll “crank up the tunes” played direct from his costume. Meanwhile, the team will hand out free Head of Weekends oversized celebrity-style masks, which feature details of how to download the new WKD ‘Big Head’ free app which allows consumers to ‘supersize’ their own head.
Debs Carter, marketing director at WKD parent company Beverage Brands, said the Head of Weekends character is already proving to be a big hit with consumers.
“By taking him out on the road to meet his adoring public, we’ll not only be wowing Scottish consumers, but also bringing some real weekend theatre to outlets and building sales for stockists,” she said.
“With sampling, competitions and free giveaways, and resplendent in his unique, multi-media get-up, our Head of Weekends is set to make a real impact across Scotland.”