WHOLESALER Matthew Clark’s new drinks marketing and distribution agency is to take on Gruppo Campari’s brands from July 1.
Catalyst Brands will operate as a separate arm of Matthew Clark and effectively replace its Wine Studio Agency, which was set up in 2010.
In addition to Gruppo Campari, whose brands include Skyy vodka and Campari, Catalyst Brands is the exclusive distributor for Marie Brizard, Voss Water and Zatec Beers, and has taken on Wine Studio Agency’s 97 agency agreements on brands like Blossom Hill and Jacob’s Creek.
Managing director Gary Squire said the agency is actively seeking additional brand partners across all drinks categories.
“We believe there is a gap in the UK market for a brand agency which can deliver distribution, not only through traditional on and off-trade routes to market, but also at an outlet level, using insight to establish better engagement with consumers in the right outlet styles,” he said. “We aim to demonstrate our capability and add value to brands within our portfolio, ahead of our competitors, and become the preferred agency business for the UK market.”