THE firm behind Californian wine brand Blossom Hill is looking to drive sales this summer with a major marketing campaign.
The ‘get things started with the taste of summer’ campaign looks to promote rosé wine, and Blossom Hill in particular, to a wider audience by linking it with food and different consumption occasions.
The marketing activity will include outdoor, press, digital and radio advertising, as well as a ‘text to win’ on-pack promotion giving consumers the chance to win starter platters throughout the summer.
Joanne Morgan, brand manager for Blossom Hill at Percy Fox and Co, said 2012 is set to be “the biggest summer yet” for the Blossom Hill brand.
