ITALY’S Lake Como is the setting for the new spring and summer ad camapign for Peroni Nastro Azzurro.
Primavera, Italian for ‘spring’, aims to portray the “spontanaeity and charm of Italy in summer”. The new campaign, which kicks off tomorrow (April 20), includes cinema, outdoor print and digital ads.
Lucy Jordan, head of customer marketing at Miller Brands, said the new activity continues to “celebrate the timeless Italian style, passion and authenticity”.
“Peroni Nastro Azzurro’s new campaign celebrates the essence and aspiration of the warmer Mediterranean months, and emphasises the uniquely passionate and stylish approach the Italians have to spring and summer,” she said.
“The timely launch of the new campaign will help support retailers, while ensuring consumers continue to engage and enjoy Peroni Nastro Azzurro, a brand that is growing 25% year-on-year.”