Morgenrot hires brand ambassador

WORLD beer importer Morgenrot has appointed a brand ambassador in Scotland.

Alex Salmean, who has worked in the drinks industry for 30 years with the likes of Irvine Robertson Wines, Henderson Wines and Thresher, will work with wholesalers Dameck Drinks, Belhaven and Matthew Clark to drive further awareness, accounts and sales of Morgenrot’s brands, which include Cruzcampo, Alhambra, Quilmes and Krombacher.