Cider shows naked ambition


SWEDISH fruit cider brand Kopparberg is to launch a new apple variant later this month.

Described as having a “clean and crisp” taste, Kopparberg Naked Apple Cider, which will replace the current Kopparberg Apple Cider, is said to be “noticeably less sweet” than the existing Kopparberg fruit ciders.
UK manager Davin Nugent said it offers a “genuinely different taste” to other ciders.
“Innovation is at the heart of everything we do,” he said. “With Kopparberg Naked Apple Cider, we believe we will offer something truly alternative.”