MOLSON Coors has updated its Carling iPint app – complete with mobile voucher offering £1 off a four-pack.
The brewer said the voucher, which directs shoppers to their nearest store, will be made available to more than a million customers through the app.
Shops with a PayPoint terminal will be able to process and redeem the vouchers, with Molson Coors stating that it has been working with retailers to drive footfall to those stores.
“In revamping iPint, we wanted to celebrate the success of the original app and reward those who had downloaded it in an innovative and mobile way, with some great offers from Carling,” said the firm’s Andy Henwood.
“The scannable barcode features groundbreaking technology and will help Carling drinkers redeem their vouchers while on the move, while also driving footfall to retailers.”