Cider secures Italian job

ASPALL has become the first cider brand to secure a listing with Italian restaurant group Prezzo.

The deal will see 330ml bottles of Aspall Draught Suffolk Cyder stocked in all 160 Prezzo restaurants across the UK, accompanied by Aspall’s branded half pint glasses.
“We are really pleased to be partnering with Prezzo, the award-winning Italian restaurant group, and to be promoting cider with food to Prezzo’s customers,” said Geoff Bradman, joint managing director of Aspall.
“Aspall Draught Suffolk Cyder is currently growing at a phenomenal 65% year-on-year, which demonstrates that those who taste the cyder for the first time appreciate how different it is from the more mainstream brands.”