Bowmore rings the changes | Scottish Licensed Trade News

Scottish Licensed Trade News

Bowmore rings the changes

IT’S all change for Islay single malt Bowmore this month, with revamped packaging and three new additions to the range.

Springtide, 100 Degrees Proof and the limited edition Bowmore 1983 have been introduced exclusively to the travel retail sector, while the new-look bottle and gift box design has been rolled out across the range in the domestic and duty free markets.
A gift box featuring a new illustration of the distillery has replaced Bowmore’s traditional tube packaging, and the design of the bottle has been enhanced with sleeker labelling.
Kirsteen Beeston, head of brands at parent company Morrison Bowmore Distillers, said the revamped packaging marks the start of a new era for the single malt.
“This has been a key priority focus for us over the past year as we wanted to ensure the design not only better represents the brand’s core values but also develops a stronger, more defined brand personality that consumers can engage with,” she said.
“We hope that this exciting change will contribute to our continued growth.”

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